In many ways it seems like just yesterday that we decided to start White Olive Gifts. Well at the time it was just a gift basket company, an idea. It seemed fun, creative, rewarding work that we could pursue at our own pace. We both have little children, other businesses and households to run, so it was a great side project to give us something to pursue together as friends that we both thought could be successful. Little did we realize then, the ball we had just started rolling down a huge mountainside.
We have both always loved giving gifts. At Christmas time, we are the kind of people that prefer to be giving a beautiful well-thought-out gift than to be receiving one. The expression on someone’s face when they receive a truly thoughtful and considerate gift is priceless. Many times achieved without a huge budget. But it isn’t easy. It takes time, research and good insight and intuition. We could do this for other people! Take the stress out of gift giving and bring more joy!
So off we started…name?…concepts?…basic lines?…products?…who is the competition?…pricing? The questions were endless and so was the Instagram and Pinterest research. We started out with a different name but quickly decided it wasn’t a right fit and started brainstorming a new name. We came up with many but we had to think long term. Email and website availability, brand growth, other opportunities. We struggled through this for a few days…We wanted something that spoke to the brand we were trying to build. A brand that understood that giving and receiving a gift is a luxury. Our gifts had to feel this way. A brand that highlighted the amazing and beautiful products that are readily available in Greece but many times overlooked for huge international brands. We are both expats coming from Germany/Russia and from Canada. We have a unique appreciation for the offerings of our new home country. This needed to be at the forefront for us. While not 100% of our products would be Greek, if there was a Greek option that was available, of high quality and being natural/organic materials, we would choose that over another company. Our brand had to focus on the organic and natural products. We are both raising small kids. We are incredibly aware of the impact the modern world has on our organisms and the planet as a whole. The brand had to be a true representation of us and who we are.
So what name would encompass all of this? We brainstormed, we polled our friends, family and husbands and settled on White Olive Gifts!! There is almost nothing more Greek than the Olive tree. An ancient and honored product of this country. The beautiful white flowers that bloom on these trees are simple, elegant and exactly what we were trying to emulate. So it was settled. We had a name, we bought the domain and we were off to the races right? Wrong. While we adore our new country, the bureaucracy here is other worldly. Enough so that we will save that for another blog post. But this at least explains our name, our ideas from where we started and where we hope to go. Thank you for joining us on our journey!